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How COVID-19 Outbreak will transform the Social Media Marketing Landscape

59 Comments August 15, 2020

Social media marketing has gained tremendous popularity within the current COVID-19 situation. Hence, it is crucial to adapt specific reforms to confirm that it is secure to match up with the increasing demand.

“Social media is the ultimate equaliser. It gives a voice and a platform to anyone willing to engage.” --- Amy Jo Martin, Founder and CEO of Digital Royalty

Social media has emerged as the winner throughout the coronavirus crisis because all the corporations fleetly move to social media selling. Even the govt and health care organizations are preferring it as the ultimate platform to achieve utmost reach out. However, the unexpected quality of social media has exposed individuals to challenges like cyber frauds, cyberbullying, online harassment, and the psychological worry of missing out (FOMO).

The UK government has proclaimed that it'll exert a lot of pressure on social media corporations to require complete responsibility for the content printed on their platform. The increasing pressure to regulate the digital sphere can nearly limit how advertisers target their customers and what content will get promoted on social media platforms. This will promise greater transparency on how advertising data is collected and used.

The best example of this is how Facebook permits users to manage the ads they see, supporting their interest guided by proper account settings pre-requisites. With the inflated demand and recognition of advertising on social media, a lot of corporations ought to return up with such trends and privacy policies.

Enforced regulations can encourage users to trust social media networks a lot, allowing their mindset to move from being receptive to perceiving the ads positively. That will also reflect in higher customer engagement. On the other hand, the advertisers are going to be restricted from their targeting and customized capabilities. This will possibly translate to lower ad engagement, reduced opportunities for personalization, and media pay wastage. Organically, social platforms can witness a diminished ability to deliver users with curated content because of limitations relating to their knowledge assortment techniques.

The Cambridge Analytica scandal was a real eye-opener for all. It allowed individuals to understand the ability of social media and knowledge – pushing the necessity for strict social media laws. The social media giants are focusing on reworking their privacy settings to incorporate minimum data and advanced security of user accounts. Users still push for rigorous rules to match up the escalating privacy issues as the entire world transitions to online medical awareness.

This trend can open different business models for social media networks, like subscriptions, that mitigate the necessity for personal knowledge. Another answer would be to reward users UN agency share their expertise.

Multi-networking is another major issue that has to be self-addressed. The quantity of social media accounts everyone owns is growing massively across all demographics. That has additionally inflated the chance of cyber-attacks, compromising personal knowledge, which might be sold-out by hackers at monumental costs.

The manner individuals consume content is dynamic – leading to the evolution of the latest social media networks as a natural response to the changes. Towards the top of 2019, social media was creating news for such negative impacts to highlight security concerns. But, because of this COVID-19 scenario, screen time has exponentially increased as people re-download apps to speak and keep connected with friends and family.

Soon, new temporary platforms can emerge through this dark time with numerous, engaged user base than ever before. It is challenging to predict the future of social media because it is the most rapidly-evolving trend that will hopefully become more secure and democratic in the post-COVID world.

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